Strategic Management Insight lists strong marketing teams, innovative mobile device technology, excellent customer service, and great financial performance as Apple’s core capabilities. The company’s products, which include the iPad, iPod, iPhone, Apple TV, and Mac computer hardware and software, also enjoy a strong brand reputation.
Strategic Management Insight estimates that Apple’s 2012 market worth was $76.5 billion. Customers are devoted to the business’s goods and services, which makes it fiercely competitive in the market. Samsung and Nokia are its biggest rivals.
Apple is ranked as the second-largest information technology business in the world by Wikipedia. According to Wikipedia, Fortune Magazine named Apple the most admired corporation in the United States in 2008.