What Business Uses a Yellow Shoe with Wings as Its Logo?

The Goodyear Tire and Rubber Company is the business with the yellow shoe with wings as its emblem. Within the business and throughout the world, the symbol is referred to as the Wingfoot symbol.

After seeing a statue of the Roman deity Mercury, the company’s founder and owner had the idea. Both in terms of size and fashion, the Wingfoot has changed over time. The Goodyear Tires & Rubber logo’s Wingfoot has evolved, but it still fixes its gaze at the middle of the design. The choice of Mercury’s winged foot stems from the god’s reputation for speed and his role as a messenger of good news.

Misha Khatri
Misha Khatri is an emeritus professor in the University of Notre Dame's Department of Chemistry and Biochemistry. He graduated from Northern Illinois University with a BSc in Chemistry and Mathematics and a PhD in Physical Analytical Chemistry from the University of Utah.


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