Customers can find nearby dealers by entering their ZIP code in the “Find a Consultant” area of the official Tupperware.com website. The search function instantly displays a list of the 15 closest dealers, their addresses, and the distances between them and the specified location.
Tupperware doesn’t use any retail channels to distribute its goods. Instead, it uses a direct sales strategy where customers buy goods from nearby wholesalers. Since 2015, customers who would rather avoid dealing with a distributor can place their orders directly on the Tupperware website.
Tupperware refers to its sales strategy as “relationship-based selling” and encourages its dealers to throw parties so that they can show off the company’s goods to their acquaintances.
Tupperware containers, which are modelled after paint cans, include airtight lids to keep food fresher while being stored. The company claims that low sales were caused by early users not knowing how to securely seal the containers.
The products became more well-liked once they started using the direct-sales strategy, which let customers understand how to use the things. As of 2015, Tupperware items are composed of sturdy polyethylene plastic and come with a lifetime warranty that promises to replace any damaged item at no cost.