A blog is a powerful tool that helps your small business in many ways. You can use it to market your products, establish yourself and even create relationships with customers and prospects.
The blog makes your website more visible online and gives tips to start a small business. Here’s how it works:
Blogs draw customers to your website
A blog can make your website more visible to search engines and social media sites. For example, search engines such as Google constantly crawl the web, indexing content and storing it in their databases.
Each time you add a new page to your site, what’s called an “update” is sent back to any relevant keywords so that they can be added to the index. For example, if you want people who use Google or another search engine (or Bing) to find your website, you need a blog!
Blog posts are indexed by default because they often have keywords in them that people might be searching for on these sites—keywords that would not otherwise appear on pages without blog posts. This way, potential customers will find them through their specific searches.
Blogs establish you as a business expert
Blogging allows you to share your knowledge with others in your field, building up credibility and trust with customers. Your blog also acts as a way of giving back to the community by sharing valuable information that will help others succeed in their businesses too.
As a result of this increased trust, people would be more inclined to work with you or recommend you.
Blogs can help with more than marketing
Blog posts are not just for marketing. They can also be used to:
- Answer customer questions in a clear and easy-to-find way.
- Create a FAQ page that you can link to from your website, so customers can find answers themselves.
- Provide customers with the information they need.
Blogs can create relationships with customers and prospects
Blog posts can be used to answer customer questions, thank customers, promote your brand and introduce new products or services.
Using your blog to interact with readers regularly creates a relationship between you and them that helps foster trust in your company. If you have enough views on an active blog (and especially when they see that other people are reading it), they’ll think of your business as more reliable and trustworthy than one without content online.
Blogs boost your website’s SEO rankings
Search engines crawl the web and index blog posts they encounter, which will help you rank higher in search engine results pages (SERPs).
When someone links to one of your blog posts, other websites are notified of this link and may decide to visit it themselves. If they like what they see and want more information about your writing, they might click through to your site to learn more about what you do. This process is called “backlinking.” Backlinks help boost SEO rankings because Google considers them a measure of how popular a website is.
Blogging is a great way to boost your website’s SEO rankings, keep customers, and establish yourself as an expert. However, with all the benefits that come from blogging, it’s no wonder why so many small businesses are joining the blogosphere these days!
At Intuit, “everything we do starts with the belief that people deserve the opportunity to prosper.” So, be it a small business or an individual seeking a job, you’ll always find help to set foot in the market.